Scoreboard Below Name

I have this code:

Code:

        Scoreboard board = Bukkit.getServer().getScoreboardManager().getNewScoreboard();
        Objective objective = board.registerNewObjective(player.getName(), "dummy");
        objective.setDisplaySlot(DisplaySlot.BELOW_NAME);
        objective.setDisplayName(ChatColor.GOLD+ "✩");
        Score score = objective.getScore(Bukkit.getOfflinePlayer(ChatColor.GOLD+ "✩"));
       
        score.setScore(10);
        player.setScoreboard(board);

For ease of explaining I have left score as 10, but it will be a dynamic int.

Issue here is that the score always shows as 0✩. I have tried many variations and every bit of example code I can find. But no no avail.

Any help would be great, thanks.